A store release includes work outside the game build

List the target stores and the responsible account owner early. Keep accounts and credentials under the appropriate owner's control. A developer should not promise approval or assume that a client's missing legal or account information can be invented.

Prepare the surrounding material

Screenshots, descriptions, icons, support links, and policy information should match the actual build. If the game uses accounts, analytics, ads, purchases, or third-party services, the relevant disclosures and configuration need appropriate review against current platform requirements.

Use the supported testing process and record the build delivered to testers. Physical-device acceptance, store review, and automated checks are separate kinds of evidence. A successful upload does not prove that players can install and use the release or that the store has approved it.

Agree who monitors review messages and who can make the necessary decisions. Include time for corrections and retesting without presenting an uncertain review date as a guaranteed launch. A clear release plan keeps the game, listing, account, and support responsibilities connected, so the final build does not sit ready while the surrounding requirements remain unresolved.